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Creating a positive experience for candidates : from application to integration into the company

Create a positive experience for candidates, from application to integration into the company

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What is the candidate experience ?

The candidate experience encompasses all the interactions an individual has with a recruitment process, from job search to potential integration. It is measured by the quality of exchanges, transparency, efficiency of processes and the overall impression left by the company. A positive experience strengthens an employer's reputation, while a negative experience can deter qualified candidates.

 

Why is a positive candidate experience important ?

To optimize the candidate experience, companies need to focus on key elements. Simplifying the application process is crucial, as almost 60% of jobseekers give up because of complex online forms. In addition, an aesthetically pleasing career page and clear job descriptions are essential.

Candidates are also looking for transparent companies, according to a Glassdoor survey, highlighting the importance of including information on salaries, benefits, commuting time, location and what makes the company attractive. Speed in the recruitment process is also crucial, as suggested by a Google survey, highlighting that decisions made after four interviews can significantly improve the candidate experience.
 
A positive candidate experience is essential, as it reinforces the company's reputation as an attractive employer, promotes employee retention, encourages positive recommendations, and helps build lasting relationships, shaping a positive working environment conducive to business growth.

The different stages of the candidate experience

Step 1: the job offer

The candidate's journey begins with the search for the ideal job offer, a key stage that you must consider with the utmost care. The way you write your advertisements is of paramount importance, as it's the first significant interaction the candidate has with your company. It's imperative to anticipate the candidate's potential questions by providing clear information on the job's missions and objectives.
 
A LinkedIn study points out that 75% of candidates scan the employer brand before applying, highlighting the crucial importance of maintaining up-to-date and easily accessible information about your company.

Step 2: The application

Candidates often spend 3-4 hours preparing and submitting their application. A complex and time-consuming application process can be a major obstacle for individuals, generating a negative experience before they've even applied.
 
Simplify the application process across all devices, by ensuring that your application forms are clear and concise.
 
In fact, personally testing this process will enable you to assess the ease of completion and clarity of the form. So, by ensuring that this stage of the recruitment process is easy, you promote a positive candidate experience.

Step 3: The interview

The interview stage is crucial, as it represents the real meeting between the company and the candidate. Beyond the evaluation of skills, it's an opportunity to forge a human relationship.
 
Authentic exchanges during the interview demonstrate the company's professional commitment and create an environment conducive to a positive candidate experience. Constructive feedback and careful consideration of skills help to forge a favorable impression.
 
It's also worth noting that 72% of jobseekers share details of their bad interview experiences online, underlining the importance of this stage for the company's reputation and the candidate's overall satisfaction.

Step 4: The decision

Announcing the final decision is an important moment for both candidate and recruiter. But at this stage, there are two possible outcomes: a negative or positive response.
 
It's important to be tactful and professional when dealing with unsuccessful candidates. To enhance your employer brand, you can offer constructive comments and feedback. This feedback will help the candidate to improve future interviews.
 
You should also give reasonable notice of rejection, so that there is no disconnect between your brand and the candidate.

Tips for improving the candidate experience

 
  • Optimize the organization's career site
  • Facilitate the application process
  • Transparency at every stage of recruitment
  • Treat unsuccessful candidates with tact and professionalism
  • Offer and ask for feedback
  • Prepare the arrival of the new recruit
  • Follow-up until the end of the trial period
The strength of the employer brand is directly linked to the quality of the candidate experience offered by the company. This experience becomes a real strength, enabling the company to stand out from the competition and attract the most qualified talent. A positive recruitment experience is crucial to employee loyalty and commitment.
 
To enrich this candidate experience, the use of recruitment software (ATS: Applicant Tracking System) can be considered. This automated, AI-assisted tool manages the entire recruitment process, while offering stakeholders easy access to candidate profiles and the ability to leave comments for all to see.
 
Ultimately, this approach helps to improve both the candidate experience and the employee experience, two essential facets of the employer brand.
 

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