90% of employers believe that the war for talent is intensifying. - Source: Global Recruitment Trends Report, ManpowerGroup, 2022.
However, various sourcing methods and strategies can simplify the process. This article will outline 5 of the most effective approaches to sourcing candidates to identify the most promising talent.
- Building a strong employer brand
Employer branding is emerging as one of the most effective strategies for attracting and identifying top talent. With changing employee expectations, a simple job advertisement is no longer enough to guarantee successful sourcing of candidates. A strong employer brand, highlighting the company's values, culture and employee benefits, is a highly effective approach to attracting potential candidates and identifying the best talent among them.
- Tapping into the talent pool
Exploring your talent pool is a valuable strategy for spotting top talent. By evaluating the profiles of previous candidates, as well as CVs and unsuccessful applications, you can identify candidates with definite potential. These individuals, who have already shown an interest in the company in the past, may possess the skills required for current needs. By reviewing past applications, you'll be able to unearth profiles that meet the criteria you're looking for.
- Using AI-assisted applicant tracking systems
AI is your ally in the talent identification and screening process. It can efficiently sort CVs according to job-specific criteria, saving recruiters valuable time by avoiding the manual review of numerous CVs that don't match requirements. What's more, AI can be used to assess candidates' soft skills and competencies, simplifying the selection process by focusing on the most relevant applications. Applicant tracking systems (ATS) also play a crucial role in identifying top talent. Thanks to their advanced automation and filtering functions, ATSs enable efficient analysis of large volumes of CVs, facilitating rapid identification of the most suitable candidates for the job.
A guide to the right ATS and its features
- Using professional social networks
Increasingly adopted by companies when recruiting new talent, the use of professional social networks such as LinkedIn represents an effective way of attracting the best profiles. These platforms also provide advanced search functionalities, enabling recruiters to filter profiles according to specific keywords when sourcing candidates, making it easier to identify top talent. In addition, professional social networks facilitate direct interaction between recruiters and potential candidates.
- Offer competitive advantages
In addition to a competitive salary, companies seek to differentiate themselves by offering additional benefits that meet the needs and expectations of potential candidates. These may include health and dental insurance, attractive pension plans, professional development opportunities such as continuing education or mentoring, as well as work-life balance benefits such as flexible schedules, telecommuting, and wellness programs.