Here are a few key elements that will set you apart when writing a job ad :
Carefully craft your job title and use the right keywords
The right job title is crucial to attracting the best talent. It's the first impression that candidates get, and a clear, attractive job title is sure to pique their interest. A well-formulated job title also reinforces the company's positive position in the market, encouraging the most qualified talent to seriously consider applying.
Writing a company presentation
This section offers candidates an authentic insight into the company's culture, values and vision. By providing information about the working environment, growth opportunities and the organization's overall impact, the company presentation creates an attractive context that goes beyond mere job details. It gives candidates a better understanding of the company's identity, promotes alignment of values, and encourages qualified talent to engage in an informed application process. In this way, a well-crafted corporate presentation plays a key role in attracting the best candidates.
Short description and role clarity
Candidates value clarity in job responsibilities and expectations. A short description not only attracts attention, but also offers a clear vision of the responsibilities, challenges and opportunities associated with the role. This enables talented people to determine whether the position matches their skills and aspirations.
Transparency : salary + benefits
Even if salary is not a compulsory part of a job offer, it remains a very important piece of information for future applicants. Full transparency on compensation and benefits enables candidates to make informed decisions, and enhances the company's credibility. In fact, according to a Hellowork survey, 87% of applicants say that salary is an important piece of information in a job offer.
The choice of words and communication style creates a first impression. A tone that reflects the company's culture helps establish a connection with candidates. Avoid overly corporate or technical language, and write your job ad as a friendly conversation. The tone of your communication gives an insight into the modernity of your organization.